All you need to know about serach engine optimization http://www.MyWebSite.com/ http://blogs.law.harvard.edu/tech/rss Mon, 11 Aug 2008 12:50:27 -0700 Wed, 01 Oct 2008 10:57:29 -0700 FeedForAll v2.0 (2.0.2.9) http://www.feedforall.com https://www.seltrading.com/img/stlogo.png http://www.seltrading.com The most important function of a website is to help a company to sell their services/products to new clients....http://www.seltrading.com/articles/pub/articles//seo-articles//what-corporate-should-know-about-online-marketing-376.htmWed, 01 Oct 2008 10:57:29 -0700If you are like most people, it is probably safe to say that you are often annoyed when sales people become... pushy. And it doesn't matter if it's a car salesperson or someone blocking your way past a kiosk in the mall, these sales people have something in common, and that is persistence and the belief that they can persuade you to buy anything and/or everything.http://www.seltrading.com/articles/pub/articles/seo-articles/seo-be-direct-be-clear-359.htmFri, 26 Sep 2008 09:45:47 -0700So, you have finally decided to build yourself a website, but really have no idea where to start. The following 10 steps will give you some insight into what you need to address when creating a search friendly website from the ground up.http://www.seltrading.com/articles/pub/articles/seo-articles/your-website-from-the-ground-up-in-10-steps-358.htmFri, 26 Sep 2008 09:45:04 -0700Keyword research is the first step we take towards SEO rankings but sometimes these market research methods have a poor effect on our sites because we don't fully understand the concepts.http://www.seltrading.com/articles/pub/articles/seo-articles/market-research-methods-for-seo-rankings-354.htmThu, 25 Sep 2008 11:52:55 -0700No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms... SEO is really simple to do if you understand some basic concepts and follow some easy steps.http://www.seltrading.com/articles/pub/articles/seo-articles/these-10-seo-tactics-bring-me-over-2000-visitors-daily-351.htmThu, 25 Sep 2008 11:51:36 -0700Where does traffic come from? Now I'm not talking about that stuff we all get stuck in during rush hour. Website traffic is essential, if you have no traffic to your website you are not going to get anyone buying your products or reading your articles.http://www.seltrading.com/articles/pub/articles/seo-articles/the-3-types-of-website-traffic-345.htmSat, 20 Sep 2008 12:27:44 -0700There's nothing worse then having to sit and wait while the images are loading on your webpages. We've become a society of convenience with microwaves, instant soup and lightening fast servers. We want things in the blink of an eye.http://www.seltrading.com/articles/pub/articles/seo-articles/10-quick-tips-for-making-your-large-graphics-load-faster-342.htmFri, 19 Sep 2008 16:53:12 -0700When you start a new web company or create a new website, one of your first questions will be "how do I get traffic?" After all, traffic means more sales, more clients, more advertisers...http://www.seltrading.com/articles/pub/articles/seo-articles/five-reasons-why-you-need-seo-services-321.htmTue, 16 Sep 2008 12:40:34 -0700Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising are the two leading strategies for attracting highly targeted traffic to your website. While industry experts argue that SEO earns more ROI than PPC, it does not mean that PPC is not useful or preferable. After all, the golden rule of marketing says - if your marketing campaign is making a profit, it's worth it.http://www.seltrading.com/articles/pub/articles/seo-articles/pay-per-click-vs-search-engine-optimization-322.htmTue, 16 Sep 2008 12:40:06 -0700If I was to ask you right now "Are you absolutely certain that your web site is optimized for high visibility in search engines?", what would you say? What if I was to ask "What position in the major search engines does your site appear in for your target search terms?" Or how about "Does each page of your site have tailored Title and META Tags?" http://www.seltrading.com/articles/pub/articles/seo-articles/secrets-your-web-designer-isn-t-telling-you-301.htmFri, 12 Sep 2008 10:27:12 -0700One of the biggest mistakes that newbie’s make when taking their first steps into Google AdWords is not tracking the results. But this doesn't only happen with Google AdWords but with all new types of marketing. The majority of people and companies do not track their results or do not track properly.http://www.seltrading.com/articles/pub/articles/seo-articles/internet-marketing-tracking-your-results-302.htmFri, 12 Sep 2008 10:26:25 -0700Many webmasters / online marketers make a common mistake when they begin doing business online. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business. http://www.seltrading.com/articles/pub/articles/seo-articles/successful-seo-begins-with-keyword-research-and-analytics-297.htmThu, 11 Sep 2008 14:27:41 -0700When it comes to web design one of the things I really like to see for a more hands-free experience for visitors is self-updating code. In some cases this information is free. In other instances you may have to pay something to use it or allow the information to be ad supported. Let's say for instance that you sell replica NASCAR vehicles. You might want the latest NASCAR news on your website. You can search for sources that provide the information either as scrolling text or in a side box.http://www.seltrading.com/articles/pub/articles/seo-articles/web-design-in-a-world-of-change-291.htmWed, 10 Sep 2008 12:49:42 -0700Article marketing is essentially a free way to drive traffic to a website, and when it is done correctly, it can be a larger asset than most other ways of driving traffic to a website. According to Article Writing Secrets one of the most important things the article needs is right at the top; a catchy title that will grab the readers attention. The title is what will make people want to read it thus creating more traffic to your website. The articles should also be optimized with keywords that the search engines will pick up, and it should be interesting enough to the reader to hold their interest to the very end.http://www.seltrading.com/articles/pub/articles/seo-articles/a-step-by-step-guide-to-article-marketing-by-russ-hancock-282.htmTue, 09 Sep 2008 11:34:42 -0700Keyword research is crucial to the success of your website's optimisation campaign. Choosing the right website keywords can produce a lof of traffic and get your website ranked high in search engine listings while choosing the wrong website keywords will leave your website on page 100 or worse, with barely any visitors at all.http://www.seltrading.com/articles/pub/articles/seo-articles/why-keyword-research-is-absolutely-crucial-to-the-success-of-your-website-by-robert-smith-283.htmTue, 09 Sep 2008 11:33:42 -0700Most of us know that a site that's well configured for search engine access is a major part of getting high traffic levels. However, you might not have thought about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important.http://www.seltrading.com/articles/pub/articles//seo-articles//video-search-engine-optimization-260.htmFri, 05 Sep 2008 10:30:52 -0700SEO, or search engine optimization, is the most important element in building a successful website. Most people online have heard the term SEO and have some idea of what is involved yet it remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a complicated endeavor and search engines are constantly changing the way they rank sites and the way the recognize the many tools of SEO.http://www.seltrading.com/articles/pub/articles/seo-articles/the-mysteries-of-seo-261.htmFri, 05 Sep 2008 10:30:24 -0700Just ten years ago if you wanted to profit in a niche market it was typically an expensive and risky undertaking. First you had to do the research to see if the industry was big enough to support you. Then you would setup a shop of some sort, whether it was a storefront, mall kiosk, or kitchen table, run a mail order company and tons of little classified ads to bring in the business. It usually took at least six months to see if a profit was likely in your future and finding good suppliers for specialty items could be just as demanding as selling the stuff you managed to get hold of. Thanks to the Web, those days are long gone. http://www.seltrading.com/articles/pub/articles//seo-articles//smarter-seo-how-to-own-any-niche-258.htmThu, 04 Sep 2008 22:19:32 -0700If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories. Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page. http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-write-articles-for-improved-search-engine-rank-245.htmMon, 01 Sep 2008 08:31:19 -0700SEO web design is a skill that can be learned, though most search engine optimization for beginners courses dwell too much on linking strategy as opposed to web site design per se. There are many ways for most normal people to get an improved search engine ranking, and secure a high search engine listing, and while linking is important, good on-site SEO is also necessary. http://www.seltrading.com/articles/pub/articles/seo-articles/seo-web-design-secrets-search-engine-optimization-tips-for-beginners-228.htmWed, 27 Aug 2008 11:52:48 -0700It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world. You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.http://www.seltrading.com/articles/pub/articles/seo-articles/on-page-seo-tips-225.htmWed, 27 Aug 2008 00:48:25 -0700How to Become an SEO Ninja” is the tagline for Naomi Dunford’s ebook, SEO School. Since I’ve promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest. Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market. While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid.http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-become-an-seo-ninja-223.htmTue, 26 Aug 2008 11:12:19 -0700Recently SEOMoz did a survey among the top SEO experts. The results were surprising to say the least. None of the SEO experts could come to a 100 percent agreement on any one subject! So, if they can't come to an agreement on SEO and link building, how is the rest of the world supposed to?http://www.seltrading.com/articles/pub/articles/seo-articles/advanced-link-building-avoid-these-7-mistakes-215.htmMon, 25 Aug 2008 09:31:24 -0700If you own or run a website and are not following these six tactics for properly linking your website together then you're losing Google traffic as you read this. First some definitions. Internal linking is the links on your website that point to other pages within your same website. External linking is when you link to another website. Tactics are specific things to do to achieve desired results, or any mode of procedure for gaining advantage or success.http://www.seltrading.com/articles/pub/articles/seo-articles/top-six-internal-linking-tactics-to-get-top-google-rankings-185.htmMon, 18 Aug 2008 17:56:37 -0700This is a basic list of key things that are critical to having a successful online business. This article is more for the person who is new to online business rather than the seasoned professional. http://www.seltrading.com/articles/pub/articles/seo-articles/5-key-ingredients-to-surviving-in-online-business-159.htmTue, 12 Aug 2008 13:38:10 -0700 Times have changed. Just a couple short years ago, about 60% to 70% of your website ranking success depended on links. Now up to 85% of your page's search engine rank on Google relates to how it is linked. More specifically, the quality and number of inbound links. http://www.seltrading.com/articles/pub/articles/seo-articles/top-3-google-seo-linking-strategies-127.htm Mon, 11 Aug 2008 12:00:00 -0700 Search engine optimization has changed a lot over the years. What worked a few short years ago can get your site banned from Google today. http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-dominate-google-ranking-easy-as-1-2-3-64.htm Mon, 25 Aug 2008 00:00:00 -0700 Following these simple tips will definitely boost your traffic and search engine rankings for free. http://www.seltrading.com/articles/pub/articles/seo-articles/32-most-important-seo-tips-147.htm Mon, 11 Aug 2008 23:55:10 -0700 As text link brokers and mass link networking decrease in value and use of social media increases, it becomes more important for companies to have an internal approach and awareness of search engine marketing. Don't get me wrong; outsourcing to SEO firms is still a smart option. http://www.seltrading.com/articles/pub/articles/seo-articles/do-it-yourself-seo-a-beginner-s-checklist-108.htm Sat, 30 Aug 2008 00:00:00 -0700 Some people find great success with article marketing, while others think its proponents are full of bull. The difference between the winners and the losers in article marketing is most frequently defined when the writer sits down and begins to write. That is right. Success and failure is most often determined by the writers' motivation, and more importantly, by the writers' commitment to the reader. http://www.seltrading.com/articles/pub/articles/seo-articles/article-marketing-success-secret-145.htm Sat, 30 Aug 2008 00:00:00 -0700 Maintenance of your web site is an absolute necessity if you want to keep it from becoming stagnant and losing visitors. It can be compared to a garden that is not weeded; it soon disappears from site as a result of the weeds blotting out the sunlight. Maintaining your web site means continuously updating it with fresh content, keeping it free from errors (ie broken links, sloppy code) to maintaining a high position in the search engines. http://www.seltrading.com/articles/pub/articles/seo-articles/7-essential-web-site-maintenance-strategies-136.htm Sat, 30 Aug 2008 00:00:00 -0700 How many websites should your company have? That's a question that comes up often in discussions with clients, but perhaps the idea hasn't crossed your mind. Why would any company need more than one website? Not to be glib but the answer is as many as you need, but how many is that? http://www.seltrading.com/articles/pub/articles/seo-articles/7-tactical-reasons-to-use-mini-campaign-websites-132.htm Sat, 30 Aug 2008 00:00:00 -0700 Conduct an Internet search for Search Engine Optimization (SEO) tips and you'll quickly find a great many sites that are eager to pass along SEO tips but violate some of the Universal SEO Truths that they endorse. Ironically, these sites rank well for the key phrase "search engine optimization tips", but the SEO tips that you seek are: 1. Buried in dense blocks of text which make them difficult to find. 2. Featured on sites so unappealing to the eye that you don't care whether the content is good or not. 3. Bracketed by distracting ads that encourage you to Buy Their SEO Book! http://www.seltrading.com/articles/pub/articles/seo-articles/search-engine-optimization-and-seo-tips-155.htm Mon, 11 Aug 2008 12:42:40 -0700 Television and the Web are both communication environments, but television, like magazines and newspapers, are primarily advertising platforms. Of course there are plenty of websites around that follow the advertising financial model, but for the average business website, depending on third party advertising not only dilutes their marketing message and brand, but it also makes for a confusing and cluttered visual presentation. http://www.seltrading.com/articles/pub/articles/seo-articles/8-things-that-motivate-web-audience-response-102.htm Mon, 11 Aug 2008 12:00:00 -0700 The pace of business today is positively supersonic. There doesn't seem to be enough time for anything anymore, and businesses of all sizes are working harder and faster all the time. http://www.seltrading.com/articles/pub/articles/seo-articles/10-key-things-to-look-for-in-a-good-web-designer-126.htm Mon, 11 Aug 2008 12:00:00 -0700 In order to have a fan base per se of followers in Twitter, you must be able to keep their interest in you and what you are doing now. "What are you doing?" is the whole foundation of what Twitter is about in the first place. http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-use-twitter-for-marketing-124.htm Mon, 11 Aug 2008 12:00:00 -0700 In today's race to the top of the Google SERP's (Search Engine Result Pages), there are a number of factors that can help you achieve those coveted spots. While certain techniques may weigh better than others based on your industry and level of competition, there is no questioning the power of links. http://www.seltrading.com/articles/pub/articles/seo-articles/a-bakers-dozen-ways-to-increase-link-density-99.htm Mon, 11 Aug 2008 00:00:00 -0700 I've seen it many times. A new entrepreneur is excited because their website just went live after weeks, or even months of hard work. But the excitement doesn't last long when they see that they have not made a sale yet. Or maybe they've only made one or two. They're not covering their expenses, and they're certainly not making enough to live on. http://www.seltrading.com/articles/pub/articles/seo-articles/some-tips-to-improve-slow-website-sales-92.htm Mon, 18 Aug 2008 00:00:00 -0700 Of all the ways to get website traffic and make money online, nothing tops email marketing. Of course, email marketing in itself means many things to many marketers. After all, it can take on quite a wide variety of formats. http://www.seltrading.com/articles/pub/articles/seo-articles/the-five-step-process-of-permission-email-marketing-70.htm Mon, 18 Aug 2008 00:00:00 -0700 Does your company offer information premiums online like white papers, case studies, or webinars? If so, let’s take a very close look at landing pages, to see what works and what doesn’t, and to give you some tips that will boost your conversion rates. http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-create-a-landing-page-that-works-69.htm Mon, 18 Aug 2008 00:00:00 -0700 When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. http://www.seltrading.com/articles/pub/articles/seo-articles/what-s-on-your-subscriber-thank-you-page-60.htm Mon, 18 Aug 2008 00:00:00 -0700 Online social networks, like the World Wide Web itself, are a microcosm of a vibrant human community. If you participate on services like Twitter, Facebook and MySpace for some time, you’ll notice the same types of people as you might on a trip to the shopping mall or a weekend at the beach. http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-market-on-social-networks-effectively-54.htm Mon, 18 Aug 2008 00:00:00 -0700 It's the new American dream. Your website appears in a top spot on Google for your chosen keyword. Next thing you know, orders start coming in faster than you can handle, and you are rolling in the money. If only it were so easy, right? http://www.seltrading.com/articles/pub/articles/seo-articles/how-to-get-your-site-a-top-ranking-in-google-38.htm Mon, 25 Aug 2008 00:00:00 -0700